IBAdex promotes the growth and development of roots, flowers, and fruits, and increases yield. Growers find it more effective and efficient than its natural counterpart because plants cannot break it down as quickly, so it acts for longer. 
 
It comes in a 25gram container in a powder we use as dip for cuttings. A powdered rooting hormone that you dip your cuttings into, it's used to promote faster root growth for cuttings.

IBAdex is designed for "soft-wood to semi hardwood" cuttings - most of the houseplants we're propagating here in New Zealand are soft-wood.